Sani’s expertise spans financial service, healthcare, Software as a Service (SaaS), media & entertainment, and mobile applications. Products under his leadership have been recognized many times over for excellence in their respective industries.
Sani believes the key to creating digital products is growing great product leaders who implement best practices in digital product management and innovation. In his current role as Director of Product Management he leads cross-functional product teams consisting of UI & UX Designers to create delightful user experience; and Product Managers and Journey Owners who team up with the technical and engineering counterparts to deliver award-winning digital products.
Sani’s unique value proposition (UVP) includes a unique combination of strategy and execution mindset. While he often argues that digital transformation is as much about people as it is about technology — he’s also quick to point out that data can win many battles. Throughout his dacade plus long career in digital product management he has repeatedly leveraged proprietary and third party data, as well as commissioned custom research, to help define product strategy, set strategic direction, support features prioritization, and to help define key performance indicators a.k.a. success metrics.
Sani is routinely invited to speak on topics surrounding emerging technologies and digital-consumer trends. He is also a regular contributor and an expert panelist at Forbes and other forums.